Press release: The Beverage carton industry calls for a 90% mandatory collection target


-With the recent appointment of Frédérique Ries MEP as rapporteur for the Packaging and Packaging Waste Regulation revision, ACE sets clear industry
asks for their sustainable packaging-

The Alliance for Beverage Cartons and the Environment, ACE, welcomes the appointment of Frédérique Ries MEP (Renew Europe, Belgium) as rapporteur for the Packaging and Packaging Waste Regulation (PPWR). While the beverage carton industry supports the European Commission’s vision that by 2030 all packaging should be recyclable and/or reusable – as demonstrated by the sector’s Roadmap to 2030 and Beyond - we consider the following additions to the draft legislation as essential to meet the goals of an ambitious PPWR revision and look forward to an open dialogue with our stakeholders in the EU institutions:

  1.  The need for a 90% mandatory collection target
    The first step to recycling is collection. The industry needs enabling conditions to ensure beverage cartons are recycled at scale by 2035. A mandatory collection target for packaging formats would provide predictable packaging waste flows that would incentivise investments in recycling infrastructure and technologies.

2. Exemption from reuse targets for microbiological sensitive products
Microbiological sensitive products that cannot maintain their qualities through the addition of preservatives (i.e. 2011 juice directive) need to be packed in aseptic packaging to maintain the hygiene and nutritional value of the product. This is especially important for products with a long shelf life. ACE believes mandatory reuse targets should exempt sensitive beverages with these specific needs.

3. Feasibility assessment of the recycled content targets for contact sensitive packaging
The European Commission’s proposal defines recycled content targets for contact sensitive packaging of respectively 10% and 50% by 2030 and 2040. ACE members are keen to include recycled plastic in their cartons provided it is available on the market at an economically viable price and authorised for use in food contact applications. These two conditions are currently not met at scale. ACE expects that ambitious recycled content targets included in the PPWR will make market availability even more challenging, therefore, we encourage the European Commission to re-assess the availability of such recycled content prior to the enforcement of these targets.To help mitigate the challenge of the availability of recycled content on the market, an equivalent should be established between biobased/renewable plastic content and recycled plastic content as sustainably sourced renewable materials are a low-carbon, circular and food safe solution.

4. Design for Recycling (DfR) Guidelines – need for sound, technical input by industry
DfR Guidelines are technical documents that need to be evidence-based, robust and take account of industry innovation. The beverage carton industry’s latest DfR Guidelines1 provide expert recommendations to optimize their recyclability. To ensure DfR Guidelines duly reflect in-depth technical knowledge and latest innovation, it is important to include experts from the industry and technical institutes in the development of the DfR Guidelines.
We call for The European Commission to mandate CEN (The European Committee for Standardization) to develop the DfR Guidelines. As an alternative, the creation of a stakeholder/industry advisory body to help with the development of the delegated acts would be necessary.

Beverage cartons are a sustainable and essential packaging solution allowing the safe transport, storage and use of sensitive products such as milk, plant-based products and juice (beverage cartons pack ca. 75% of milk and 59% of juice in the EU2). Their composition and lightness allow easy transport and long shelf life. Beverage cartons have the lowest carbon footprint in their category of milk and juice as demonstrated by several LCA studies, including by NGOs.3

You can learn more about the benefits of beverage cartons on ACE’s website.


1 Beverage carton industry guidelines, 2022
2 Roland Berger: Impact assessment study of an EU-wide collection for recycling target of beverage cartons (2022); 2018 Liquid Fruit Market Report
3 Supporting evidence – Environmental performance of beverage cartons, Circular Analytics,; ZeroWaste Europe


ACE – The Alliance for Beverage Cartons and the Environment – provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile beverage cartons as a safe, circular and sustainable packaging solution with low carbon benefits. ACE members include beverage carton producers Tetra Pak, SIG Combibloc, and Elopak. They develop, manufacture, and market safe, circular, and sustainable systems for the packaging and distribution of food and beverages and produce packaging material at 20 plants in Europe. Around 98% of the paperboard used by ACE members to produce beverage cartons in Europe is produced by Stora Enso in Skoghall (Sweden) and Imatra (Finland), and Billerud in Gävle and Frövi (Sweden) who are also members of ACE.

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Media and further inquiries: ANDREW GELSTON; +32(0)477 83 09 84;