The ACE secretariat is based in Brussels, Belgium. Its role is:
- To manage the operations of the organisation,
- To run common projects,
- To support and serve its members,
- To align its members on common positions, sector goals and commitments,
- To represent its members towards other stakeholders and the media,
- To build, maintain, and provide expert knowledge on the environmental credentials of beverage cartons.
Chapter 4 will be supporting the industry’s advocacy and communications work in South Eastern Europe. Veronika Deckerová will represent the industry in Czech Republic and Slovakia, and Matej Črnjavič will represent the industry in Slovenia.